'The next U2 could be out there right now but won't make it if they don't get radio airplay'

Country star Nathan Carter had 'cut his teeth' on local radio — so said former RTÉ Radio One producer and MEAI committee member Aidan Butler at the Oireachtas media committee. File picture: Andres Poveda

The Oireachtas has heard that a national strategy for increasing the airplay of Irish artists on TV and radio stations would mean that "no one could fail here".

Members of the Oireachtas media committee heard from representatives of the Music and Entertainment Association of Ireland (MEAI) and independent artist Rebecca Cappuccini about the struggles facing up-and-coming musicians when it comes to getting their music promoted.