Watchdogs warn social media influencers to be 'transparent about their advertising'

Influencer marketing on social media has surged in recent years

Influencers have been warned they could face prosecution if they fail to comply with consumer protection law, as two watchdogs issued new guidance on how they advertise products online.

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority for Ireland (ASAI) have published updated guidance warning social media influencers to clearly label their adverts and ensure that hashtags are instantly visible to consumers.