Advertising watchdog to review rules on zero-alcohol products 

The sale of non-alcoholic beers has more than tripled in Ireland since 2017, according to Drinks Ireland, and now stands at around 5.55 million litres per annum.

The Advertising Standards Authority for Ireland (ASAI) has said it will be reviewing the guidance relating to the advertising of non-alcoholic product variants.

The move comes after an increase in the number of complaints to the ASAI about 0.0% alcohol brands and how they are being advertised in stores and other areas.