SuperValu the latest retailer to cut price of bread

The announcement is the latest move in price reductions across a number of supermarkets in the last two weeks. Picture: Peter Byrne/PA Wire

SuperValu has become the latest retailer to cut the price of bread by 10c — a swift follow on from Tesco and Aldi. 

On Thursday, the retail chain said they would be cutting the price of its 800g Daily Basics own-brand bread from €0.99c to €0.89c for a white pan and €1.09 to €0.99c for a brown pan. The company said the reduction will come into effect from today.