Low uptake of breastfeeding linked to 'exploitative marketing' by baby formula industry

The reports say the formula industry is using 'underhand marketing strategies' to exploit the fears of new parents at a vulnerable time. Picture: iStock

The baby formula industry has been accused of using “exploitative marketing” and “underhand” tactics that mislead vulnerable new parents. 

Studies published in the medical journal 'The Lancet', and supported by the World Health Organization (WHO), have drawn links between the profitable industry and low rates of breastfeeding worldwide.