Financial incentives have 'no effect' on energy use

More people were likely to reduce their home heating than take shorter showers, SEAI study found.

Offering consumers financial incentives to cut down on their energy use “can backfire” and recent research has suggested framing campaigns around potential financial savings “had no effect” on people’s intentions to save energy.

Furthermore, a trial campaign on consumers’ energy saving behaviours showed they were “driven much more strongly by concern about climate change rather than concern about the cost of living”.