Diners gravitate to foods considered better for the environment, study finds

In this experiment, the researchers wanted to know if the greenhouse gas emissions associated with intensive farming and processing would be an influence in consumer choices.

A study in which diners were told whether options on a fast food menu were considered high or low impact on the environment, saw them significantly gravitate towards the climate-friendlier options.

The study, led by a researcher at the Johns Hopkins Bloomberg School of Public Health, showed more than 5,000 participants a menu that asked them to choose one option for dinner.