Panned 'Wild Mountain Thyme' proves to be a smash hit ... for Tourism Ireland 

Jamie Dornan and Emily Blunt in a scene from  the film 'Wild Mountain Thyme'.

It may have been panned by the critics but Tourism Ireland got bang for its buck from a marketing campaign around Hollywood film Wild Mountain Thyme.

The movie was lampooned for its Irish accents but that didn't stop the tourism agency spending more than €17,000 capitalising on its release across the Atlantic.