TD warns Covid messaging missing younger people as HSE focuses spend on Twitter

TD warns Covid messaging missing younger people as HSE focuses spend on Twitter

Emer Higgins, TD, says the HSE need to re-evaluate their whole advertising strategy on Covid-19 and how it's communicated. Picture: Moya Nolan

The HSE's social media posts on Covid-19 have focused overwhelmingly on Twitter, with one TD saying this strategy must be rethought.

The executive has spent around €150,000 in advertising on social media during the pandemic along with its regular output, it told Dublin Mid-West TD Emer Higgins.

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