Public need evidence that Covid actions are making a difference

While most people are adhering to public health guidance, mask-wearing has the poorest compliance (49%), the research found.

People are more likely to comply with public health guidelines if given evidence and feedback that their actions are making a difference to reduce the spread of Covid-19 and save lives.

An international study looking at public health messaging and behaviour has found that focussing on positive rather than negative outcomes resonates better with the public and that targeted messages are needed to reach different groups.