Newspapers communicate Covid-19 public health guidelines best, research shows

Newspaper print advertisements communicated public health guidelines better than social media and radio as well as outdoor methods such as posters. Picture: Leah Farrell/RollingNews.ie

Complex Covid-19 public health messages communicated by newspapers through full-page advertisements have been the most effective for public awareness, new research shows. 

Printed newspaper advertisements outperformed similar ads in other media channels including television, radio, social media as well as outdoor methods such as billboards and posters.