1c savings and cancer cures among 21 businesses breaching ad standards
Sales that only gave a 1c saving and a website which implied that its talk therapies had cured cancer are two of 21 businesses found to be in breach of advertising standards. Testimonials on the website Jeff.ie contained stories of people who claimed to have beaten cancer and tinnitus after trying the talk and energy therapies advertised on the site.
The Advertising Standards Authority (ASAI) found that, in the absence of substantiation for the claims, they were in breach of the advertising code. At Homestore + More, a complaint was made about a cushion sale in which customers could only make a saving of 1c — rather than the €3 saving advertised.
