Ban on alcohol ads near schools and playgrounds

Drinks firms will be hit with hefty fines from next week if they attempt to “lure” young people into alcohol addiction by advertising their products near schools, playgrounds or on public transport.

Health Minister Simon Harris warned the industry will face potential €5,000 fines and six-month prison sentences under new rules — despite an alcohol awareness group warning the changes will fail unless wider issues around subliminal messages are also addressed.