Two-thirds of people do not trust recommendations from influencers online

The study conducted by iReach found that there is a large degree of scepticism among people when it comes to influencers' activity, with 65% feeling that it is not always clear whether someone has been paid to promote a product.

Two-thirds of people do not trust recommendations from influencers online

Almost two-thirds of people do not trust recommendations from influencers on social media, a new survey has found.

The study conducted by iReach found that there is a large degree of scepticism among people when it comes to influencers' activity, with 65% feeling that it is not always clear whether someone has been paid to promote a product.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

Lunchtime News

Newsletter

Keep up with stories of the day with our lunchtime news wrap and important breaking news alerts.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited