Baby show urged to rethink sponsor

Academics and the HSE’s National Breastfeeding Coordinator have written to the organisers of the country’s biggest pregnancy and baby show asking them to reconsider its choice of sponsor.

The SMA Baby Club Pregnancy and Baby Fair takes place at the RDS on September 29 and 30. In the letter addressed to organisers Claire Finnan and Jennifer Shaw, the group claimed the choice of SMA as sponsor breached the World Health Organisation Code of Marketing of Breast-Milk Substitutes.