WATCH: Ad shows how even calling in for a chat can make a huge difference to a carer

A new TV advertisement was aired today for the first time to highlight the impact of caring for a loved one who has been diagnosed with dementia and the important role of family and friends.

It tells the story of Jane Mullan from Blackrock, Co. Dublin and her daughter-in-law, Chloe O’Connor, who share their experiences of caring for Jane’s husband, Sean, since he was diagnosed with early stage Alzheimer’s disease.