Supermacs appeals to regulator to cancel use of trademarks registered by McDonald's

Supermacs has asked the EU regulator to cancel the use of the Big Mac and other trademarks registered by McDonald's.

Supermacs appeals to regulator to cancel use of  trademarks registered by McDonald's

Supermacs has asked the EU regulator to cancel the use of the Big Mac and other trademarks registered by McDonald's.

It is the first substantial move made by the Irish fast food chain after suffering a blow in the international trademark war with the multinational food giant.

You have reached your article limit. Already a subscriber? Sign in

Unlimited access starts here.

Try from only €0.25 a day.

Cancel anytime

More in this section

Lunchtime News

Newsletter

Get a lunch briefing straight to your inbox at noon daily. Also be the first to know with our occasional Breaking News emails.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited