Penneys' investigation concludes "cry for help" labels are a hoax

The company have said that the two labels found sewn into dresses from its Swansea store are a hoax.

Primark (which trades as Penneys in Ireland ) have said that the two labels found sewn into dresses from its Swansea store are a hoax.

The company began an investigation after two customers discovered the hand-stitched notes that appeared to be from factory workers complaining of their working conditions.