The family and friends of the first ever reported victim of a 'Neknomination' are calling for the craze to stop.
19-year-old Jonny Byrne from Leighlinbridge in Carlow lost his life on Saturday when his 'nomination' went wrong.
He got into difficulty jumping into the River Barrow, near Milford bridge, after drinking a pint of alcohol.
The social media drinking game, which originated in Australia, has become popular amongst Irish college students.
Jonny's best friend since childhood, Peter Shaw has now spoken out about the peer pressure surrounding 'Neknominations'.
He's calling for the online game to come to an end.
The Minister for Children meanwhile has described 'Neknominations' as as symptom of a wider social problem
Frances Fitzgerald says Jonny Byrne's death proves we still have not tackled our binge drinking culture.
She is calling for a change in attitude to alcohol across society and thinks young people hold the key to solving the issue.