Drinks group condemns promotions by Dublin club

The group set up by the drinks industry to promote responsible drinking has condemned breaches of its code of practice by a Co Dublin nightclub.

The MEAS organisation said its independent complaints panel has found that Home nightclub in Balbriggan committed multiple breaches by suggesting that drinking alcohol can lead to success and by encouraging binge-drinking.

A member of the public had complained about promotions outside the club and the panel also examined promotions on the social networking website Bebo.

MEAS says the nightclub's actions were highly irresponsible.