RSA launches Christmas campaign

The new series of TV adverts as part of the 'Crashed Lives' campaign was launched today by the RSA chairman Gay Byrne and TV presenter Miriam O'Callaghan.

RSA launches Christmas campaign

The new series of TV adverts as part of the 'Crashed Lives' campaign was launched today by the RSA chairman Gay Byrne and TV presenter Miriam O'Callaghan.

The new series of 50-second adverts features three true-life road tragedies 'James', 'Sarah' and 'Conor', as told by bereaved families.

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