Two-week ad campaign on passive smoking begins

A two-week advertising campaign on passive smoking in the workplace gets underway today. The campaign has been organised by the office of tobacco control and will run on national and local radio.

Research shows that passive smoking or environmental tobacco smoke, as it is called, increases the risk of lung cancer to non-smokers by 20-30%.

It is classified as a human carcinogen by the International agency for cancer research at the World Health Organisation. It is also recognised as a cause of fatal heart disease and other diseases.

This new campaign will consist of over 700 30-second slots on both local and national radio, which will run in the two weeks before Christmas.