TV chef Allen supports campaign to encourage tourists to visit East Cork

TV chef Rachel Allen and her Formula 4 racing son, Lucca, have backed a new drive to encourage visitors to turn east after landing at Cork Airport.

They helped launch a new East Cork visitors’ guide yesterday as part of a new regional tourism initiative which has been designed to blend with Fáilte Ireland’s soon-to-be-launched Pure Cork brand and its Ireland’s Ancient East route.

And the people involved say confirmation last week that a major international Ironman competition will be staged in Youghal for each of the next three years will help boost the region’s profile internationally.