Support line for the elderly saw 41% spike in calls after rebranding

Ireland’s only dedicated listening service for older people experienced a 41% spike in calls when it rebranded over the summer, it has emerged.

SeniorLine, previously known as Senior Help Line, is a programme of the not-for-profit agency Third Age to provide contact and companionship for older people.

As well as continuing to support people who phone regularly for companionship, many new callers made contact with the service over the year.