Heritage key to developing local tourism

In every town and village, people work hard to create a viable tourism sector that generates jobs and enhances quality of life.

Certainly, there is money to be made. However, there is also risk. Frequently, the creation of a heritage centre or museum is seen as a cure-all that will automatically attract the desired visitor numbers.

But after the initial wave of capital funding these places usually receive an inadequate budget for promotion, events and temporary exhibits. Typically, the result is stagnation and frustration.