Irish shoppers choose homegrown brands

Irish shoppers are choosing to buy homegrown brands despite the continued rise of own-label products.

The top four brands in the country are Avonmore in number one position, Brennans in second, Denny in third, and Jacob’s in fourth.

This is according to the fifth annual fast-moving consumer goods (FMCG) report by Kantar Worldpanel, which is a global expert in shoppers’ behaviour.