Huge response to Irish Cancer Society ‘Get Cancer’ ad campaign

The Irish Cancer Society has had a significant response to its “provocative” ‘Get Cancer’ ad campaign launched earlier this week.

While the ad generated public controversy over its wording, the society said it only received 100 “direct contacts” in relation to it, 10% of which were positive.

A video uploaded to the society’s Facebook page has been viewed more than 600,000 times. This led to people reaching out to the various support services.