Showing the Wild Atlantic Way to British tourists

Fáilte Ireland is to spend €500,000 over the next four weeks on an advertising campaign designed to attract British tourists to the stretch of the Wild Atlantic Way from Galway to Donegal.

The campaign, which is targeted at cities which have good access to the region, has been launched in conjunction with the five local authorities in the tourism area.

It urges prospective visitors to embrace the Wild Atlantic Way of Life and runs across different mediums.