Airbnb hosts outside capital earn €27m over last 12 months

Airbnb hosts outside Dublin earned €27m over the last year by renting, occasionally sharing, a spare room or their entire home.

Airbnb hosts outside capital earn €27m over last 12 months

The company has released a report highlighting the positive social and economic impact of the Airbnb community on regional and rural Ireland.

It found that Airbnb users contributed an estimated €74m to regional and rural communities in Ireland last year.

The figure included €47m of estimated visitor spending by driving additional footfall to regional businesses and €27m earned by the host communities themselves.

The report is an analysis of all travel to, and within, regional and rural Ireland outside Dublin, from September 2015 to August of this year.

The study revealed that 6,000 hosts, outside of Dublin, earned an average additional income of €2,700 per household with 44% of hosts stating they are using the income to make ends meet.

In Dublin, 88% of hosts share their primary residence.

However, outside the capital, the figure falls to 64% and includes many traditional holiday destinations, indicating a number of people share their second home or holiday home.

Some 82% of guests said Airbnb accommodation would make them more likely to return, while 85% said they chose Airbnb accommodation because they wanted to ‘live like a local’.

There were 331,000 inbound guests to regional and rural Ireland in the past year staying an average of 2.6 nights each, visiting for holiday and leisure.

The global head of customer experience at Airbnb, Aisling Hassell, said that more and more people in rural Ireland were recognising the value in sharing their home or a room in their home.

“They are of all ages and from all walks of life. This report shows the positive impact this new form of tourism is having on more remote parts of the country that haven’t traditionally benefited from tourism, enabling guests to experience some of the most beautiful parts of the Emerald Isle, away from the typical holiday destinations.”

Ms Hassell said rural communities are reaping benefits from Airbnb, particularly in parts of Ireland where alternative accommodation was not available.

Launching the report, Rural Affairs Minister Heather Humphreys said Airbnb had brought tourists to parts of Ireland they may not otherwise see.

“The benefit of the Airbnb model is that it can bring new visitors to remote locations, providing a new potential source of revenue for communities. By providing alternative accommodation options in rural villages and towns, we can help to grow tourism and have a positive knock-on impact on other businesses in rural Ireland,” she said.

The report points out that the benefit of Airbnb is it helps support a longer tourist season and delivers a positive economic impact by supporting existing businesses and the development of new, micro-businesses in food, craft, hospitality, and culture.

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