Adverts for e-cigs may act as lure for children

E-cigarette advertising may be leading children to believe occasional tobacco smoking is not harmful, and is potentially prompting more young people to experiment with smoking, a study has claimed.

Researchers from the University of Cambridge and the University of North Carolina recruited more than 400 English children for the study.

The children were aged 11 to 16, had never smoked or vaped before, and were randomly allocated to one of three groups.