Cold shock for Irish Motor Neurone Disease Association as fundraising falls after year high in 2014

Income from fundraising at the Irish Motor Neurone Disease Association (IMNDA) last year nose-dived after an historic high enjoyed in 2014.

The ice bucket challenge phenomenon had brought about the bumper year. However, the IMNDA annual report for 2015 shows monies raised from fundraising last year decreased by 59%, or €1.2m, to €844,285 from the record €2m raised in 2014.

As part of the internet sensation, celebrities, ministers, and even nuns made up some of the estimated half a million Irish people to participate by drenching ice cold water on themselves.