When is a Tardis not a Tardis?

A company ran a competition asking people to come up with “far-fetched” ideas for prizes they would like to win — but was then found to have breached advertising codes after it failed to deliver one winner with his Doctor Who-style Tardis.

The company in question, iD Mobile, tweeted out its competition offer: “What’s the most far-fetched thing you want? Go on, we love a challenge. #IWANTID”.

The blurb also asked: “Have you always wanted to go on a round the world Trip? Or perhaps you always wanted to own a pink unicorn?. Well, this is your chance to make it happen!”