Adverts on foreign TV kids channels breach advertising codes

Ads on foreign TV stations transmitted in Ireland aimed at very young children have been found to breach Irish broadcasting codes.

A new report by the Broadcasting Authority of Ireland (BAI) identified 12 breaches of a code relating to the advertising of products and services to children aged 6 years and under by the children’s channel Nickleodeon during spot checks conducted in autumn 2014.

The BAI said it will raise the issue with the British TV regulator, Ofcom, because similar breaches were found the previous year.