Roz Purcell: Social media got me my first book deal and helped build my brand

Celebrity chef and model, Roz Purcell stole the show at the 3XE Digital Conference in Croke Park yesterday.

The former Miss Universe Ireland, author and online blogger took to the stage dressed casually in cropped black trousers and a bronze ruffled top, to reveal how she has used social media to drive her Natural Born Feeder food business.

The model and foodie told the audience of social media and digital marketing professionals how she is as passionate about posting online and social networking as she is about food.