New figures show that last year there was a rise in the number of enquiries to clinics regarding procedures such as lip augmentation, thread lift, and something called platelet-rich plasma fillers — also known as the ‘vampire facial’.
The bloody procedure saw the biggest increase in enquiries made by clients, according to WhatClinic.com. Perhaps unsurprisingly, demand for the procedure — a 20-minute affair in which a patient’s platelets are reinjected into areas of the face — has been linked to its use by celebrities such as Kim Kardashian. It costs an average of €394, making it slightly more expensive than lip augmentation and treatment, but less pricey than thread lift, which is a non-surgical facelift.
Emily Ross, director of WhatClinic.com, said the medical aesthetic market grew in Ireland by 44% last year, with a total of 11,976 enquiries made to clinics — excluding plastic surgery clinics — in the year to December 15.
“Lip augmentation is not only the most popular treatment by far, it has also doubled in popularity over the past year,” she said.
“It’s remarkable to see how celebrities influence trends — Kim Kardashian kicked off the vampire facial craze, and the Kardashian and Jenner clan have also sparked a lot of interest in lip treatments.”