Rise in construction deaths prompts graphic safety ad campaign from Health and Safety Authority

The rising rate of deaths and serious injuries in the construction sector — which has the potential to worsen as the sector continues to grow — has prompted the Health and Safety Authority to launch a hard-hitting new safety awareness campaign.

The HSA has created a television advert which will run on channels on both terrestrial and satellite television channels from today.

It will show a “graphic” depiction of the typical tools used on construction sites placed alongside those used by medical professionals. The HSA said the latter are the types of tools nobody ever wants to get close to in real life.