Wild Atlantic Way upgrade unveiled

A new phase of the Wild Atlantic Way has been launched – with photo-friendly marker points, interpretation panels and 188 new designated “discovery points” .

The €3.5m programme of works will be in place ahead of next year’s tourism season.

Fáilte Ireland has been working with a range of local authorities along the route to complete the upgrade of the Wild Atlantic Way’s designated ‘Discovery Points’.

This work will involve the installation of photo points at all sites which are designed to “frame” the photographs taken by visitors at beauty spots and scenic views along the route.

The work will also involve the erection of sturdy weather-proof interpretation panels at each point to tell the relevant stories for each particular area. The interpretation panel will also include information advising visitors of other things to do and see in the area and will also include an orientation map of the immediate surrounding area.

The multi-million euro investment also includes a remedial works programme involving the repair of surfaces, boundary walls and fencing and the general tidying up and presentation of the sites.

Fáilte Ireland CEO Shaun Quinn said the new phase was part of a plan to improve the visitor experience of those travelling along the Wild Atlantic Way.

“The photo points, for example, are located at the most scenic spot of each Discovery Point and are intended to provide a sense of arrival at that place and encourage visitors to have their pictures taken with the spectacular scenery on hand in the background. We hope that this not only encourages them to engage with the view but also to share their images with friends and family online and via social media,” he said.

Minister of State of the Department of Tourism Michael Ring said the latest phase would encourage people to slow down and take in even more of what the route has to offer.

“We don’t want people rushing along the route but instead we want them to fully engage with this part of Ireland. This investment in the Wild Atlantic Way’s Discovery Points is intended to encourage those who travel along the route to slow down, catch their bearings and explore all there is to offer nearby,” he said.