The German supermarket giant arrived on Irish shores 15 years ago yesterday — opening seven stores in 2000. Since then, the Irish love-affair with the no-frills discounter has grown, with Lidl employing 3,200 people in 143 stores.
We're toasting to 15 years in Ireland! Thank you to all of our loyal customers, suppliers & employees :) pic.twitter.com/8lni8nkkat— Lidl Ireland (@lidl_ireland) August 18, 2015
According to consumer monitoring company, Kantar Worldpanel, 66% of all Irish householders visited Lidl during the last three months. The German chain continues to grow, and holds 9% of the Irish grocery market, although Tesco maintains the lion’s share, with 25%, followed closely by Supervalu.
Celebrating their anniversary, Lidl revealed some startling facts about the shopping habits of their Irish customers, who get through 2,800 tonnes — that’s 235 buses full — of granulated sugar each year; enough toilet paper to wrap around the Earth nine times over; as well as 8m small, white bread rolls.
Irish customers use twice more full-fat milk than low-fat or skimmed, and we buy enough flour and eggs to make 17m pancakes.