Google spells out new vision with holding company

Google, which has been expanding far beyond its original business of internet search advertising, is changing its operating structure by creating a new holding company called Alphabet.

Google spells out new vision with holding company

The company says its new structure will give more independence to many of its wide-ranging and ambitious projects.

Under the plan, Alphabet will comprise the core Google business, including internet search, mapping and YouTube, along with newer businesses that will be managed separately, such as Google Fiber, Nest and the investment arm Google VenturesGoogleCEO Larry Page will become chief executive of Alphabet, with his co-founder Sergey Brin serving as president.

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