VIDEO: Tweets converted into beats to capture users’ emotions by Belfast-based Adoreboard

Tweets have been turned into beats by tech experts who claim to have translated emotions expressed on social media into musical notes.

A team of Belfast-based data scientists, which has already developed the software to detect emotional responses generated online, have now added a soundtrack.

Adoreboard, a technology company supported by Queen’s University in Belfast, has teamed up with entertainment business Ministry of Sound and global ad agency Havas helia to create a house music interpretation of what Twitter users think about certain individuals and brand names.