Love in the air as Rolo ad voted most romantic of all time

The vintage slogan “Do you love anyone enough to give them your last Rolo?” has been voted the most romantic ad of all time.

Manufacturer Nestle axed the slogan in 2003 after concluding it was too sentimental, but its popularity has lingered long enough for 18% of readers of Marketing magazine to vote it their favourite.

John Lewis just missed the top spot with 17% of the vote for its Christmas 2012 ad about a snowman on a mission to find the perfect present featuring the tagline: “Give a little more love this Christmas.”