Samsung unveils its ultra high-definition televisions
The TVs will run at 4K resolution, which is four times higher than full HD, and were announced at the Korean technology firm’s press conference ahead of the start of International CESin Las Vegas.
“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said HS Kim, president of visual display at Samsung.
“Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs.
“Consumers can trust that we are more committed than ever to consistently deliver the superior home entertainment experience for years to come.”
The technology within the TVs promises better brightness and sharper images with better contrast, and the three series TVs announced both follow the curved trend, including one at 105in in size.
The TVs use a technology Samsung calls nano-crystal semi conductors that improves the amount of light in each pixel, for a more accurate representation on-screen. SUHD also allows for 64 times the colour expression and twice the colour adjustment on-screen.
Samsung America’s chief executive, Tim Baxter, told the conference that since introducing UHD, half of Samsung’s UHD TV sales are now of curved devices.
Among the other announcements was a new portable storage device, the Portable SSD T1, which is “smaller than a business card” but comes with 1 terabyte of storage.
As well as hardware, the Korean firm announced from this year, all its smart TVs would be powered by Tizen, an open source platform that allows for development of apps for TVs.
As a result, Samsung says customers will now be able to stream UHD movies faster and easier than previous models of their smart TVs.
As part of the redesigned interface on smart TVs, gamers will be able to stream Playstation 3 games without a console for the first time via a built-in app.
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