Web summit: Lily Cole on the journey from modelling to tech

Model turned entrepreneur Lily Cole is hoping to leave the catwalk behind for a more worthwhile pursuit.

Cole was in Dublin for this week's Web Summit and spoke on stage today to the Financial Times’ Matt Garrahan about her latest venture, Impossible.

Her foray into the world of small business has been largely positive and she is full of praise for the “very generous” start-up community.