Speaking at the launch of 'What's Left Behind!' a series of videos with testimonies of families that have endured tragic loss in farm accidents.
The awareness campaign was launched by Simon Coveny, Minister for Agriculture, Food, the Marine and Defence at the Health & Safety Authority marquee at the National Ploughing Championships.
Embrace Farm launched the first of its videos today which focuses on the story of Offaly U-21 hurling manager Dermot Hogan earlier this year.
The video shows the deep and emotional scars and practical problems the his death has left in the community.
“Farming is long since Ireland’s most dangerous industry" said Mr Rohan.
"Last year it was responsible for 40pc of workplace deaths, with 17 deaths across the year."
He stressed that the problem has worsened in the last year with the number of fatalities increasing at an alarming rate.
"There were 10 deaths at the end of September in 2013 but this year has been even worse, with 21 already. That’s a 110pc increase and you have to fear we are not at the end of it."
Mr Rohan, whose father Liam died at the age of 74 years following an accident at the family farm in Shanahoe, Co. Laois, said that the videos will feature four farming families that have suffere great loss and will offer an insight into the emotional and practical loss which they faced.
“We are essentially trying to illustrate, as our campaign theme says, ‘what’s left behind’ as a result of farm fatalities.
“We are asking for farmers and their wives, children or parents, to ensure their men or woman on the farm takes extra care, not least now as farming is intensifying. We all know the risks so if you think there’s a risk on your farm, make it safe,”
Launching the campaign Minister Coveney commended the Rohan family on their initiative.
“Brian Rohan and his family endured the ultimate pain because of a farm fatality but they are using their terrible experience to try and effect improvement in farm safety and that is hugely commendable" he said.
“The families who have agreed to open up and tell their painful stories in these videos are following the Rohan family lead and we owe them a debt of gratitude for the courage they have shown.
"In the midst of their pain they are thinking of others by trying to alert them to the dangers. That is hugely admirable and if the first in the series of their videos is anything to go by, their efforts will inspire greater safety and in that they will have done an immense service."
The video's can be viewed on www.hsa.ie