Slowdown in growth of social media sites

Growth in the more established social media platforms has slowed here, while newer mobile-based apps are gaining ground, according to the latest research into Irish social networking habits.

Ipsos MRBI’s quarterly survey of 1,000 Irish adults aged 15 and over has shown that while just 22% of people use photo-messaging app Snapchat, it is second only to Facebook in terms of the proportion of users who use the medium on a daily basis.

Facebook remains the social networking platform with the most account holders in the country, with 61% of people having an account. This is followed by Twitter (29%), LinkedIn, Google Plus (both 24%), and Instagram (18%).