Experts call for ad ban on sweet drinks

Some of Ireland’s top health professionals have called for a ban on slick advertising campaigns promoting sugar sweetened drinks to children.

According to the Royal College of Physicians of Ireland, Ireland could soon top Europe’s obesity tables and become a nation with the highest number of obese men, women and children.

Official predictions suggest Ireland is facing an obesity epidemic with 90% of the population expected to be overweight or obese by 2030 unless we take drastic policy measures.