Unhealthy food portayed positively on kid’s TV

Unhealthy food and drinks are prevalent and often portrayed positively in kid’s programming in Ireland and the UK according to new research.

Although statutory legislation to reduce children’s exposure to high sugar and fatty food and drinks in TV adverts has recently been approved in Ireland, the regulations are not applicable to programme content.

Researchers from the Graduate Entry Medical School at the University of Limerick (UL) found that sweet snacks were the most common food cues used in kid’s programming.