Hair-raising selfies latest strand in Majella’s war on cancer

Cancer survivor Majella O’Donnell is backing a new campaign that encourages people to post good or bad-hair day ‘selfies’ on social media and donate money by text to the Irish Cancer Society.

The initiative has been organised by Queen’s hair salon in Dublin and it has promised to match all donations by clients taking part in Queens’s Pink Weekend, which takes place over the August bank holiday weekend.

Everyone is urged to take selfies before or after a hair appointment and text PINK to 50300 to donate €4 to the Irish Cancer Society’s Action Breast Cancer Programme.