Pharmacy thrives as generic drug price policy saves customers 50%

A pharmacy offering cross-border generic drug prices has had to use a call-centre to cope with the hundreds of telephone calls it is receiving every day.

Last week, Dublin-based pharmacy, Healthwave, launched a subscription service with an annual fee of €25 that allows customers to save 50% on prescriptions.

A spokesman for the Dundrum pharmacy said it was receiving more than 400 calls and 250 emails every day since the scheme was launched.