Families switching to discount multiples

Families are spending less and less on their weekly shops and increasingly switching to discounters like Aldi and Lidl.

According to the latest supermarket share figures for Ireland from Kantar Worldpanel for the 12 weeks ending Jul 7, shoppers with children are coming under intense pressure, with families spending less on their weekly shops and switching to value stores.

The study found that for the retailers, it remains a testing period due to the economic circumstances many families find themselves in. It found that Aldi, Lidl, and SuperValu are the only retailers to increase market share, growing to 7.0%, 7.4%, and 19.5% respectively. The discounters’ share of the market jumped from 12.2% to 14.4% in the past year.